PartyGaming purchased Cashcade in a high profile acquisition recently, and according to Internet gambling experts this was quite an interesting move to say the least. PartyGaming has given Foxy Bingo an unprecedented 71.9 million pounds with the promise of an additional 24 million pounds if performance objectives are met.
This acquisition will improve the business-to-business relationship as well as its relationship with customers since the entire party network will be able to take full advantage of the products and skills being offered by what is considered the best UK bingo operator around. According to sources, Foxy Bingo is not only the best bingo operator in the UK, but its latest earnings statement reflected more than twice the earnings of its closest competitor. What some call a strategically interesting move, others call just plain genius, but only time will tell if this was a huge success or a huge blunder.